When you start dating, get together, go steady – however you want to phrase it – with someone, you sort of inherit their family, don’t you? You have a whole new load of people to get drunk on Amaretto on and argue over board games with at Christmas. Luckily for me, I inherited a bloody amazing family when Andrew and I got together. They might be small (trust me, I feel like a giant around them and am contantly banging my head on things at their house, which they fit under easily) but they are mighty.
And this is how I met the subject of this post’s interview – Jo. She’s Andrew’s little sister. Jo set up a dog accessories business a few years ago. I know a lot of dog owners visit The Z Factor, so I thought some of you would like to hear about Jo’s business and her very cute little pug, Betty.
Hi Jo! Can you tell us a bit about Betty’s boutique – what products do you sell? What’s your style?
Betty’s Boutique was initially a small business selling branded dogwear (collars, leads, harnesses, dog coats) and accessories, such as Puppia, Mutts & Hounds and Danish Dog Designs. However, in 2014, I moved in a new direction and have begun making my own products. Betty’s Boutique offers products to dog owners who wish to show off their dogs’ lifestyle and personality through their dogwear i.e. collars, leads and harnesses. The ranges that I have developed use quite classic fabrics as I am big fan of rustic chic design. I also believe that classic fabrics illustrate the simple beauty of the English countryside – no unnecessary additions – it is just delicate, pretty and simple.
Do you make any of your own products?
We now produce our own range of dog collars, matching leads and harnesses in three different styles – dotty, rustic stripe and retro floral. Collars come in 5 different sizes (XS, S, M, L, XL), leads come in 2 sizes (M &L) and harnesses come in 3 sizes (XS, S & M). These ranges are slowly expanding. We will also be producing our own range of matching dog coats by winter which is exciting!
Do you have a favourite product? If so, which is it?
My personal favourite product is the dotty harness (see photo below), firstly because it was the first item that I worked hard to produce and therefore took a lot of time and effort to get it right and, secondly, as it is just a simple, pretty material that looks great on our little Betty. It shows off our Country lifestyle with is a ‘pretty, simple and a country chic’ vibe.
Why did you set up Betty’s Boutique – did you always want to set up a dogwear company or was it only when you got Betty you thought about it?
I set up Betty’s Boutique as a result of meeting our little puglet, Betty. In April 2012 we met her, only 8 weeks old, and instantly knew that we were meant to be a little family. She had the characteristics that we were looking for – a cheeky, adventurous little soul – a slice of mischief! Through becoming involved in the ‘doggy community’, I was surprised at how many poor quality dog clothes there are in the marketplace. I wanted to find a website which would allow me to buy products which would show off Betty’s little personality but there was nothing quite right. All of the main websites selling doggy clothing were quite generic. So I started Betty’s Boutique. We sourced different brands initially which would allow people to buy products to show off their dog’s personality and lifestyle and, in 2014, I began producing my own range of goods which combined my love of the English countryside and the lifestyle that Betty is part of. The business has now been recognised by the magazine Berkshire Life and we regularly send photos of our dog walks in to show off all our lovely local dog walks.
What’s the best part of running Betty’s Boutique?
I mainly love the fact that I am constantly coming into contact with people who are bonkers about their dogs – like I am! It’s very comforting to know that there are lots of other people who find their dogs as fascinating as I find Betty. It’s lovely to share each others experiences of doggy behaviour and their personalities.
Where can people buy your products? Are you based in particular shops or online?
The main place to buy to buy Betty’s Boutique products is my website – www.bettysdogwear.co.uk but I will also shortly be selling my products from some local Berkshire boutiques – Pink & Brown in Sunninghill, Ascot, the Groom Room in Windsor and WagsPetBoutique in Eton.
What’s the future for Betty’s Boutique? Will you do clothes for larger dogs or expand into more shops or start doing dog accessories?
My hope and plan for Betty’s Boutique is that firstly, get the production and supply of Betty’s dogwear right. As I only began this thread of the business earlier this year, I want to ensure I can keep my customers and the boutiques happy. Following that, I would like to expand the ranges that we have to offer our customers, including a spring/summer, then autumn/winter range and possibly a bespoke range which would cater for all sizes of dogs.